In today's competitive online video landscape, simply uploading a great video to YouTube is not enough to guarantee success. To reach a wider audience and increase views, you need to actively promote your videos.

Here are a few effective strategies for promoting your YouTube videos:

1. Optimize your video titles and descriptions. Your video titles and descriptions are the first things people will see when they search for videos on YouTube. Make sure your titles are clear, concise, and keyword-rich. Your descriptions should provide a brief overview of your video and encourage people to watch it.

2. Create engaging thumbnails. Your thumbnail is the small image that appears next to your video title in search results. A well-designed thumbnail can help your video stand out from the crowd and encourage people to click on it. 

3. Promote your videos on social media. Share your videos on your social media accounts and encourage your followers to watch them. You can also use social media to create buzz around your videos by asking questions, running contests, and offering sneak peeks.

4. Embed your videos on your website and blog. If you have a website or blog, embed your videos on relevant pages. This will help you drive traffic to your YouTube channel. 

5. Collaborate with other YouTubers. Collaborating with other YouTubers is a great way to reach a wider audience. Create videos with other YouTubers in your niche and cross-promote each other's channels. 

6. Run YouTube ads. YouTube ads can be a very effective way to promote your videos. You can target your ads to specific audiences based on their interests, demographics, and viewing habits.

7. Enter your videos in contests and festivals. There are a number of contests and festivals that accept YouTube videos. Submitting your videos to these events can help you get exposure to a wider audience.

8. Get featured on YouTube. If you can get your video featured on YouTube, it can be a huge boost to your views. There are a number of ways to get featured on YouTube, such as submitting your video to the YouTube homepage or being selected for a YouTube Originals program. 

By following these strategies, you can increase the visibility of your YouTube videos and attract more viewers.

Additional tips:

• Use relevant hashtags in your video titles and descriptions.
• Encourage viewers to like and comment on your videos.
• Respond to comments and questions from viewers.
• Create playlists of your videos.
• Promote your YouTube channel on other online platforms.

By consistently promoting your YouTube videos, you can build a loyal audience and grow your channel.