Yelp is a popular online review site where people can share their experiences with businesses. Businesses can manage and respond to reviews on Yelp by following these steps:

1. Claim your business profile. To do this, go to biz.yelp.com and click on the "Claim this Business" button.
2. Once your business profile is claimed, you can view and respond to reviews on the "Reviews" tab.
3. To respond to a review, click on the "Reply" button below the review.
4. In your response, thank the reviewer for their feedback and address any concerns they may have.
5. Be sure to keep your response professional and respectful.

Tips for managing and responding to reviews on Yelp:

• Respond to all reviews, both positive and negative.
• Be timely in your responses. Aim to respond to reviews within 24 hours.
• Be personal in your responses. Address the reviewer by name and show that you care about their feedback.
• Be honest and transparent. If a reviewer has a negative experience, don't try to make excuses or argue with them. Instead, apologize for their experience and let them know what you're doing to address the issue.
• Use reviews to improve your business. Pay attention to the feedback that reviewers are giving you and use it to make improvements to your business.

By following these tips, you can manage and respond to reviews on Yelp in a way that will help you build trust with your customers and improve your business reputation.

Additional tips:

• You can also use Yelp to manage your business's online presence. For example, you can use Yelp to update your business hours, add photos and videos, and run special offers.
• Yelp also offers a variety of tools for businesses to use, such as Yelp Insights and Yelp for Business Owner. These tools can help you track your business's performance on Yelp and learn more about your customers.

By using Yelp's features and tools, you can manage your online presence and reputation effectively.